Whiskey General is a collaborative music project led by Jay Serra, a British singer, musician and songwriter who was the co-founder of The Juice (aka Kasai). As a veteran of numerous gigs, international tours and indie music productions, Jay felt the need to highlight an often overlooked pool of talent. He believes that the Rockstar does not exist anymore and DIY artists are more honest and accessible. And for this reason, Whiskey General will not be confined to genres.
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Whiskey General is a collaborative music project led by Jay Serra, a British singer, musician and songwriter who was the co-founder of The Juice (aka Kasai). As a veteran of numerous gigs, international tours and indie music productions, Jay felt the need to highlight an often overlooked pool of talent. He believes that the Rockstar does not exist anymore and DIY artists are more honest and accessible. And for this reason, Whiskey General will not be confined to genres. 'I'd rather listen to a crude idea on a guitar or a piano than an over processed and manufactured pop song' His first track, 'Truth And Lies' is a collaboration with Bob Moore and Rich Merrett. His upcoming release Shotgun will be coming out soon.
