La Más Draga is a Mexican drag competition reality show launched in 2018 and produced by La Gran Diabla Producciones. Broadcast primarily on YouTube, the series has become one of the most influential platforms for drag artistry in Latin America. Its core identity lies in celebrating Mexican culture, incorporating references to folklore, popular traditions, pre-Hispanic iconography, national history and contemporary cultural figures. Each episode blends performance challenges, design tasks, improvisation, comedy, costume creation and themed runways that reinterpret elements of Mexican identity through the lens of drag. Over the course of its seasons, La Más Draga has evolved in both production quality and cultural impact. The first season established the foundation of the format and introduced a fresh perspective on Mexican drag. The second expanded the show’s visibility and diversified its artistic narratives. The third elevated visual quality and embraced the digital boom of its moment, while the fourth welcomed a wider range of drag expressions and strengthened the presence of celebrity guests. The fifth season solidified the show as a national pop phenomenon, extending its influence beyond Mexico. The sixth brought a more professionalized approach to production, excelling in wardrobe, performance and audiovisual execution. The seventh reaffirmed its status as a Latin American cultural reference point, uplifting new generations of drag artists and maintaining a strong connection to its roots. With each edition, La Más Draga has contributed to the professionalization of drag in Mexico and to the visibility of LGBTQ+ communities. Beyond launching careers, it has become a space where creativity, identity and personal storytelling flourish, building a dedicated audience that connects with drag as an expression of pride, artistry and cultural diversity.