Lord Sitar was the alias for renowned session musician and guitar virtuoso Big Jim Sullivan who, in 1966/67, found himself in the enviable position of being the only established session guitarist in England to own a sitar. By 1967, that attribute had turned him into a valuable commodity, mostly because of the instrument's being popularized by George Harrison of the Beatles and Brian Jones of the Rolling Stones on various of their respective groups' recordings. Sullivan had already recorded a whole album of sitar-based music entitled Sitar Beat for Mercury Records (released in 1968) when someone at Regal Zonophone -- an imprint of EMI, which already owned the real article in raga rock in the form of George Harrison's Beatles recordings -- decided that they needed an album to cash in on the boom for the Hindustani instrument's sound. Thus was born "Lord Sitar," as he was billed, with Sullivan working under producer John Hawkins. In subsequent interviews, including one with Kieron Tyler accompanying the R.P.M. reissue of Sitar Beat, Sullivan has described those sessions as unsatisfying and unmemorable, especially when compared to those for Sitar Beat. The Lord Sitar album, however, managed to get reviewed even in the pages of Rolling Stone (then the Bible of rock music) -- thanks to the mystery surrounding "Lord Sitar" and the fact that the album appeared on Capitol Records in America, some people suspected (encouraged by Hawkins' sleeve notes) that there was some direct connection between Lord Sitar and George Harrison. There was, indeed, but only in the crassest commercial way, and only from one side, and not even involving the musicians. The presence of "If I Were A Rich Man" on the album's song list quickly dispelled any rumors, and "Lord Sitar" was added to a list of peripheral Beatles ephemera that came to include Klaatu and other supposed/alleged/rumored Beatles projects.