VVUP (비비업) is a four-member girl group under EgoENT. They made their debut on April 1, 2024 with the digital single "Locked On". In the name 'VVUP,' 'VV' stands for 'W,' the first letter of 'WIN.' It also conveys the idea of continually ascending to the top and their intention to spread hope to the public with their unique positive energy.