Austropop is a term used to describe popular music originating from Austria, in use since the late 1960s. Notable artists associated with the genre include Falco, Wolfgang Ambros, Georg Danzer, Rainhard Fendrich, E.A.V., S.T.S., Ludwig Hirsch, Peter Cornelius and Opus.
The origin of the term is disputed. Peter Kupfer, editor-in-chief of the magazine Hit, has stated that he coined the term, which the magazine began using in 1971 to promote a wide range of Austrian music, including punk and schlager, as forms of youth culture.
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Austropop is a term used to describe popular music originating from Austria, in use since the late 1960s. Notable artists associated with the genre include Falco, Wolfgang Ambros, Georg Danzer, Rainhard Fendrich, E.A.V., S.T.S., Ludwig Hirsch, Peter Cornelius and Opus.
The origin of the term is disputed. Peter Kupfer, editor-in-chief of the magazine Hit, has stated that he coined the term, which the magazine began using in 1971 to promote a wide range of Austrian music, including punk and schlager, as forms of youth culture. Alternatively, radio presenter Evamaria Kaiser has claimed she introduced the term in 1972 at a concert in Graz.
Originally, Austropop referred specifically to pop music with lyrics in Austrian dialect. Over time, its usage broadened to include pop music from Austria regardless of the language used in the lyrics.
Austropop includes a variety of commercially successful and popular music styles within the broader pop spectrum, ranging from rock and hip-hop to alternative music. There is some overlap with genres such as Neue Volksmusik and Alpenrock, which combine elements of Alpine folk music with rock. However, schlager music, particularly the volkstümlicher style, is generally not classified as Austropop.
In 1992, Edward Larkey characterised Austropop as a transcultural musical style that integrates imported musical and cultural elements with local traditions, leading to the development of new styles and conventions. According to Larkey, this process typically follows four phases: the adoption of international musical trends in Austria, their imitation by local musicians, their adaptation into the German language, and finally the establishment of independent musical forms.
