Sheldon Martinez Davis known by his stage name Natalac, Born, raised & Still resides in Jacksonville, Florida. Natalac is an American Musician, rapper, singer, actor, trucker and owner of Natalac Records and Natalac Express, a Freight & Cargo shipping company. Natalac took a keen interest in music from an early age. He started rapping when he was just nine years old and also a decade long Football stint till graduation. Natalac Started at North Florida Raiders in the Sherwood neighborhood in Pop Warner football then Highlands Junior High with a young HOF Brian Dawkins team mate. These two ended up on opposing sides in Jacksonville's biggest High school rivalry Brian played football at Raines and Natalac played football at Ribault Senior High School. After completing his education, Natalac joined the Marine Corps, and soon after his military service ended, he started releasing music on his own record label Natalac Records Founded in Sherwood where he grew up on the North side of Jacksonville florida. Natalac is famous for being a Pioneer of the genre Pimp Hop / Pimp rap in Southern hip hop. Natalac songs, Run Tell That, Aint Nothin Like a Pimp thats Pimpin, Rates, Fire in Florida, Respect My Pimpin, Step Daddy and Pimp of the City to name a few are some of his notable popular songs. Natalac prefers playing in the U.S.A. and has been included in many projects and ventures. Natalac is the only rapper that made his video STAAACKS in a real bank during Business hours with his own money, and he is the only rapper that drives his own 18 wheeler to his events and performances while delivering freight. Natalac started releasing music in 2000 with his first album, Do Whacha No U Shud, which became popular in Florida because of the song Fire in Florida a song about voter dis-infringement of florida votes between then vice president Al Gore and Governor George Bush. He then continued releasing music, and in 2005, saw his next commercial success, entitled Hidden Agenda. This album also contained Pimp of the City 1 of BET Uncuts wildest videos of all time, one of his most popular hits. In 2010, Natalac released the album, The Answers. The next year, he released a compilation called The Best of Natalac. Natalac has also continued releasing several albums, and frequently collaborates with local artists. Starting in 2011 Natalac released Mixtape South Carolina Exposed: The Best of South Carolina (feat. Dj Prince Ice) on Natalac Records. In 2012, he was featured on COAST 2 COAST MIXTAPE VOL. 183, hosted by Wyclef Jean, with artists Young Jeezy, Mary J. Blige, Nelly, Lloyd Banks, Rich Kidd, Gunplay, Kendrick Lamar, and Wiz Khalifa, COAST 2 COAST MIXTAPE VOL. 224, hosted by Kendrick Lamar, with artists T.I., Andre 3000, Natalac, Big Boi, 2 Chainz, Ludacris, COAST 2 COAST MIXTAPE VOL. 225, hosted by Yo Gotti, with artists 2 Chainz, Natalac, Rose Gold, Pacman. Coast 2 Coast Mixtape Vol. 244, hosted by Too Short with artists Glasses Malone, Game, Natalac, Nipsey Hussle, Problem, Kevin Wood, E40, and Coast 2 Coast Mixtape Vol. 247, hosted by Gunplay (rapper) with artists Rick Ross, Meek Mill, Wale, Natalac, Future, Pacman, Meezze, Ugly L, and Tayo Dollaz. Natalac is currently signed to Natalac Records, his own label. He has appeared in numerous Movies like "Stargate" (1994) filmed in Arizona Directed by Roland Emmerich and "13th and Pine" (2022) filmed in Georgia Directed by Jeremy L Mincey. Also, Natalac’s "Pimp of the City" likeness was used as the pimp character "A Pimp Named Slickback" on the Adult Swim’s "The Boondocks", voiced over by Katt Williams, also starring in his own Feature Film "Pimp of the City". Natalac has worked, toured, featured with national artists such as Benzino, Ying Yang Twins, Lil Ru, Sean Paul, La Chat, Tweed Cadillac, Pastor Troy, Project Pat, Suga Free, The Last Mr Bigg, Julio Foolio, JT Money and many more.