Born in Oslo, Norway in 1986, the attention surrounding Arif (previously known as Phil T. Rich) excelled after his debut release EP "Kom, Så, Tok, Færdiih" in August 2012, where Arif demonstrated his unusually playful and uncompromising style of rap. In early 2014, Arif signed a career management deal with Nora Collective. While working on his long-play debut, Arif released one of the biggest urban hits of the summer of 2014; “Lowkey” and in January 2015, he released the radio-friendly “Kanke Gi Opp” (feat. Magnus Eliassen), the first single from the April 2015 album “HighEnd / Asfalt” - raising the expectations for his album debut even further. Background: In the wake of the critically acclaimed EP, along with the national hit “Gal”, Arif was named Untouched Artist of The Year - a prestigeful aknowledgement for new, independent artists, presented by the Norwegian Broadcasting Corporation (NRK). After his performance at Norwegian music festival by:Larm, Arif was hailed as a rising star by VG, P3, Dagbladet and Aftenposten - some of Norway’s largest media outlets. This paved the way for a career step in the right direction when major label EMI/Warner Music Group signed Arif in early 2013. He released his well recieved sophomore-EP “Aldri & Alltid” in the fall of 2013, which had a more dark and serious theme than his debut release. Arif’s music and impressively energetic live performances, combined with his charismatic appearance, has helped earn Arif gigs at the biggest festivals, his own t-shirt collection together with the Varner Group, as well as several radio and TV performances, including a guest role in TV show “Helt Perfekt” with comedian Thomas Giertsen.