UK rock group King Adora formed in Birmingham in 1998, reputedly taking their name from an oversized adult toy they'd seen in a sex shop. With strong punk and glam rock influences, similar to American power pop, they often drew comparisons to Suede, The Pixies, and the early Manic Street Preachers. They had a successful touring career and picked up a devoted fanbase (who were often also Rachel Stamp, Placebo and Manic Street Preachers fans), although they never made a real impression on the mainstream. They were heavily publicised by Melody Maker magazine, before the publishers decided to end the publication, and "merge" it with NME, and initially got some exposure in UK Kerrang!, leading to modest success. However, when Melody Maker folded in 2000, the band's profile, and record sales, faded with it, and they were dropped by Superior Quality Recordings, who had released their debut album, Vibrate You. However, thanks to the loyalty of their fanbase, King Adora did manage to continue touring, and released Who Do You Love? on Discovery in 2004. Sadly, the buzz that had surrounded the band back in 2000 never really returned, and they called it a day in September 2005. However, Maxi Browne and Martyn Nelson have gone on to form another band, The High Society, with three new members; The High Society made their live debut in March 2006.