Sam Norman, better known by his stage name Samwell, is a singer/songwriter/actor whose hit video What What (In the Butt) made him an internet celebrity. Samwell is currently signed to Fatboy Slim's record label, Southern Fried Records, who announced that a full commercial release will be available in 2008. He plays the Communications Officer in Hamlet A.D.D., and Adonis in Modus Operandi. Both feature films are due out in 2008.