Sam Norman Better Known By His Stage Name Samwell Is A Singer/songwriter/actor Whose Hit Video What What In The Butt Made Him An Internet Celebrity. Samwell Is Currently Signed To Fatboy Slim's Record Label Southern Fried Records Who Announced That A Full Commercial Release Will Be Available In 2008. He Plays The Communications Officer In Hamlet A.D.D. And Adonis In Modus Operandi. Both Feature Films Are Due Out In 2008.