Combining 60s psychedelia, folk noir, art rock, neoclassical and gothic post-punk, The Mad Pride has been described as haunting and ominous like Syd Barrett and David Bowie collaborating on a Tim Burton film soundtrack. Comparisons are often made to Radiohead, Grizzly Bear, David Sylvian, Erik Satie, Opeth, Nick Cave and Leonard Cohen. It is the brainchild of singer-songwriter/multi-instrumentalist Rowan Galagher. During 2009 & 2010 Rowan released 3 original albums in which he moved seamlessly from avant-garde psych-folk experimentation to neoclassical soundscapes and beyond. His DIY ethic motivated him to play the majority of the instruments himself and record them alone in his Wollongong based apartment in Australia. With an uncompromising commitment to emotional authenticity and a wider goal of positive social change, Rowan is driven to make honest and progressive music. He is constantly pushing the boundaries of conventional genres and seeks to forge a new platform in the contemporary musical landscape. It would appear that he is succeeding at this as, aside from the aforementioned artists, Rowan's music has also been compared to Jacques Brel, Mr Bungle, Danny Elfman, Jeff Martin, Muse and Nick Drake. 'The Mad Pride' is a reference to the mass movement known as 'Mad Pride'. "Mad Pride activists seek to re-educate the general public on such subjects as the causes of mental disorders, the experiences of those using the mental health system, and the global suicide pandemic."