Keith Edward Elam (July 17, 1961 – April 19, 2010) - known professionally as Guru - was one half of the legendary hip hop duo Gang Starr and an accomplished solo artist. Guru, an acronym for Gifted Unlimited Rhymes Universal, originally began his hip hop career in Boston but due to lack of local support moved to New York where Gang Starr then blew up. Guru was well known for his smooth voice; socially conscious and hardcore lyrics; and an effortless, confident delivery. Founded in 1987, Gang Starr built a sizable following in the early 90's, releasing classic albums like Step in the Arena (1991) and Daily Operation (1992). Guru's lyrical style was based on battle rhymes delivered smoothly, modestly, and with sly wit; he typically avoided using overwhelming charisma, focusing instead on his rhyming ability. Over the years he even took on younger rappers, including Jeru the Damaja, as proteges. He is credited, along with DJ Premier, for the executive production of Jeru's debut, The Sun Rises in the East (1994). In 1993, he released his first solo album, Jazzmatazz, Vol. 1. The album featured collaborations with Donald Byrd, N'Dea Davenport, Dee C. Lee, and Roy Ayers, whilst his second LP, Jazzmatazz, Vol. 2: The New Reality, featured Ramsey Lewis, Branford Marsalis, and Jamiroquai. The Jazzmatazz albums have been met with mixed reviews, Guru continued with Jazzmatazz, Vol. 3: Streetsoul (2000) and Baldhead Slick & Da Click (2001). Moreover, recent Gang Starr albums have continued to garner Guru critical acclaim. Prominent Boston underground rapper Mr. Lif frequently cites Guru as a major stylistic influence; he appears as a guest with Lif on the Perceptionists' debut album, Black Dialogue (2005). Besides Gang Starr, his Jazzmatazz and solo albums, Guru collaborated with countless artists since the early 90s. Not only in Hip-Hop, but also with artists from various genres such as pop, electronica/dance, acid jazz, and even brass bands. His "first proper solo album", in his own words, was Version 7.0: The Street Scriptures (2005), released with the help of producer and new backup MC/producer Solar. The album reached #1 on the college hip-hop charts, but was a failure with both fans and critics. It still managed to sell relatively well for an independent release. Guru's latest project is the fourth installment in the Jazzmatazz series, entirely produced by Solar. It was released in early June 2007 and received good reviews and comments from fans. In 2007 Guru was ranked at 45 for the Top 50 MCs of our time: 1987-2007 On February 28th 2010, Guru suffered a severe heart attack and was in a coma. He passed away on April 19, 2010 at the age of 49 after a long battle with cancer. Theres another artist with the same name: 2. Guru also refers to a Ghanaian hip-hop artist known for his single "LaPaz Toyota" and the song "Akayida" - basis for a azonto dance craze