Jelena Karleuša (Serbian Cyrillic: Јелена Карлеуша; born 17 August 1978; also known as JK) is a Serbian singer, media personality, designer and activist. Born and raised in Belgrade, she came to prominence upon the release of her debut album Ogledalce in 1995. Karleuša has collectively released ten studio albums and has held two major solo concerts: All About Diva in the Belgrade Arena (2010) and Viva La Diva in Ušće, Belgrade (2013). Between 2015 and 2021, Karleuša also served as a judge on the singing competition Zvezde Granda. Throughout her career, Karleuša has received substantial media coverage and has amassed strong social media following, being the second most-followed person from Serbia on Instagram with over 2.4 million followers. Known for her outspoken views on sociopolitical topics and ideas like LGBT rights, cosmopolitanism, atheism, veganism, animal rights, social equality and frequent disputes with other public figures, she has also attracted significant controversy. Because of her polarizing and often controversial public persona and work, Kareluša was described as the «Lady Gaga of Serbia» and «Madonna of the Balkans» by W Magazine in 2013 and Focus in 2015, respectively. JK has become one of the best selling and most influential artists of 21st century in Serbia. As a public figure she was cited as youths biggest influence next to Novak Djokovic. She’s also a recognised fashion icon. An incorrect artist tag due to grammar for Jelena Karleuša.