The artistic work of the Iynar ensemble (Russian: Ийнар) has been a great example of what falls into the professional Soviet folklore category. The medium-size male choir appeared at the beginning of 90s in a Balkarian village Tashly-Tala. The ensemble singers are the amateur artists who love singing and have enough talent for it. The main part of Iynar’s repertoire consists of songs sung by Omar Otarov. Following the same logic, Tahir Guziev, the bandleader, used ‘the brightest example of the national folk music’ as a guidance. The repertoire includes the classic genres: ritual songs, Nart saga, ancient epos, lyric songs created by both past and contemporary composers. The ensemble plays at celebrations, takes part in various music and folk festivals, and occasionally wins awards. However, Iynar seems to be related not to traditional folk genres but to the Caucasian pop scene. Their music video filmed in accordance with the standards of local pop music industry can be a bright example of that. It is evident due to the fact that this video received airtime on TV channel ‘9th wave’ which is specialized in the Caucasian pop music. On the one hand, the whole situation seems strange, on the other hand it is quite common for the region. The thing is that many local amateur artists turn to epic heritage of the past while also having close ties to the local pop scene. This, in turn, leads them to adopting the aesthetics held by local film producers who draw inspiration from pop music of the 1980s.